It has been said before that the internet is a great equalizer. While it is true to some aspects, this is not always applicable when you see the same authority sites and top companies dominating the search engines. If you are a small business owner, do not despair. With the right agency that provides services on SEO Gold Coast has, you should be able to compete even with the giants in the industry.
So, how do you reach the first page of the search engine results ranking? How do you compete even with limited resources and experience? Below are some of the best strategies that top companies offering SEO Gold Coast has would recommend:
Establish a Niche
Establishing a niche focus is important for all businesses, but even more so for small businesses. Your instinct might tell you to cover a wide range of expertise in order to hit as many customers as possible. However, you are not doing yourself a favor when it comes to promoting your business and for your SEO efforts.
For example, if you are a small business owner offering home improvement services, it might be best to focus on one type of service at first. Roofing, for example. You need to market your business and use Gold Coast SEO companies to optimize your business to make it easier for consumers to know about your roofing services in a certain area or city in Gold Coast. This is a smarter approach for small businesses rather than try to offer renovation, plumbing, heating and cooling services too. Aside from your ability to focus on one specialized type of service, you will also be able to pin the exact keywords you want to get ranked for.
Optimize Long-Tail Keywords
A long-tail keyword (also known as keyphrases) is an extended phrase that is used for searching about your services on Google. If you are going to stick to optimizing popular keywords, it would be difficult for you to rank against authority sites for a number of reasons. One example is that these other websites have established their identity as an authority, as recognized by Google, which in turn makes it more difficult to rank your website. At the same time, choosing long-tail keywords will provide with more valuable sources of traffic to your website. For example, instead of optimizing the keyword “roofing Gold Coast”, you can use “roofing services in Gold Coast with free installation” or “affordable roofing services in Gold Coast”.